Family home in Sacramento. Siblings out of state, hoping to list by spring.
- Set aside family keepsakes
- Questions to ask companies
- Book walkthroughs
Scored on their record, not their marketing.
A hand-curated database that reads the reviews so you don't have to.
If an estate sale is one of your options, your handbook names companies from our database. Our systems gather public information on estate sale companies across Northern California, and every company is scored on the same criteria: public reviews, Better Business Bureau records, time in business, and whether it’s a legitimate, registered operation. It isn’t opinion. It’s their record. The standard is simple: do right by the family.

Meet Dani, Your Estate Advocate
Nothing goes out without my eyes.
0120 years inside the estate sale world
I've been buying at estate sales for two decades, but I've also been studying them. How companies run, how they price, how they treat families, and what people say about them when the sale is over. I started my own company to fix what I saw. Then I realized the better fix was steering families to the companies already doing it right.
02Data is how I make decisions
20 years in sales, business development, and strategic analytics. Most recently analyzing large-scale risk data in fintech. I don't guess which company is right for your family. I track the numbers behind every one of them.
03Why I do this
After 25 years in Sacramento, I know what a good estate sale looks like. I also know what a quiet loss looks like. A family is told their home might bring $5,000 and they're grateful because they never expected that much. What they never find out is what it actually brought or where the rest went. Nobody lied to them. Nobody asked the right questions either. I've stood in sales priced so high that buyers walk out empty-handed, and I've watched things someone kept for 50 years handled like clutter. Those aren't just things, they were someone's. There are companies here that do this work with real integrity, established ones, and newer ones hungry to earn it. I score them on facts, not opinions, and whether you work with my picks or not, you'll leave with the questions to ask before you hand anyone your keys.

The woman who wanted to be found
“I think everything we keep deserves to be treated like Anna’s things.”Discover Anna's Story →
Ready when you are
Tell me what you’re facing and I’ll send your handbook within 24 hours.
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