Heirloomed

NORTHERN CALIFORNIA · ESTATE SALE GUIDANCE

NORTHERN CALIFORNIA · ESTATE SALE GUIDANCE

NORTHERN CALIFORNIA · ESTATE SALE GUIDANCE

Figure out what to do with a home and everything in it.

Figure out what to do with a home and everything in it.

Tell us what's going on. We'll help you work out whether an estate sale is right, send a handbook of what to know and ask, and if it fits, we'll send you two to three estate sale companies, ranked by our own scoring, that match what you're looking for.

Tell us what's going on. We'll help you work out whether an estate sale is right, send a handbook of what to know and ask, and if it fits, we'll send you two to three estate sale companies, ranked by our own scoring, that match what you're looking for.

Free

Free

Free

to your family

to your family

to your family

24 hrs

24 hrs

24 hrs

handbook turnaround

handbook turnaround

handbook turnaround

Zero

Zero

Zero

pay-to-play

pay-to-play

pay-to-play

heirloomed / handbook
SAMPLE
Your estate handbook
Prepared for: The Alvarez family
Handbook ready
REQUEST
REVIEW
HANDBOOK
MATCHES
01 · Your situation

Family home in Sacramento. Siblings out of state, hoping to list by spring.

02 · Your options
Estate sale BEST FITSell select itemsDonateCleanout
03 · Your next steps
  • Set aside family keepsakes
  • Questions to ask companies
  • Book walkthroughs
Company scorecard
TOP MATCH
94/ 100 overall
Public reviews96
BBB record92
Time in business95
Registered operation93
Match 1 of 3View all →
Reviewed by Heirloomed before it's sentHeirloomed review
Your handbook · The Alvarez familySAMPLE
REQUEST
REVIEW
HANDBOOK
MATCHES
TOP MATCH94/100
Reviewed by Heirloomed before it's sent

WHAT WE DO

WHAT WE DO

From your request to your next step

From your request to your next step

From your request to your next step

01

01

Tell me what you’re facing.

Tell me what you’re facing.

Tell me what you’re facing.

Share a little about the home, its belongings, your timeline, and what you need help with.

Share a little about the home, its belongings, your timeline, and what you need help with.

02

02

I review your options.

I review your options.

I review your options.

I’ll consider whether an estate sale makes sense for your situation. You might be better served by selling selected items, donating, or arranging a cleanout.

I’ll consider whether an estate sale makes sense for your situation. You might be better served by selling selected items, donating, or arranging a cleanout.

03

03

Get your handbook and recommendations.

Get your handbook and recommendations.

Get your handbook and recommendations.

Your handbook explains your options, plus what to know and ask before an estate sale consultation. If an estate sale fits, I'll also send two to three estate sale companies suited to your needs, when suitable matches are available. If another route makes more sense, I'll say so and tell you where to start.

Your handbook explains your options, plus what to know and ask before an estate sale consultation. If an estate sale fits, I'll also send two to three estate sale companies suited to your needs, when suitable matches are available. If another route makes more sense, I'll say so and tell you where to start.

You decide which option is right for you.

You decide which option is right for you.

YOUR ESTATE HANDBOOK

YOUR ESTATE HANDBOOK

What’s in your handbook

What’s in your handbook

A practical guide to your situation, sent after I review your request. Inside it:

A practical guide to your situation, sent after I review your request. Inside it:

Your Situation

Your Situation

A short summary of where things stand.

A short summary of where things stand.

Your Options

Your Options

The routes that may fit, such as an estate sale, selling items individually, donating, or a cleanout.

The routes that may fit, such as an estate sale, selling items individually, donating, or a cleanout.

If an estate sale looks like a good fit, your handbook includes two to three estate sale companies suited to your needs, when suitable matches are available.

If an estate sale looks like a good fit, your handbook includes two to three estate sale companies suited to your needs, when suitable matches are available.

Your Next Steps

Your Next Steps

What to consider doing next.

What to consider doing next.

Free to your family. Sent within 24 hours.

Free to your family. Sent within 24 hours.

Tell me what you’re facing

Tell me what you’re facing

A few details are all I need to get started.

A few details are all I need to get started.

Estate sale companies

Scored on their record, not their marketing.

A hand-curated database that reads the reviews so you don't have to.

If an estate sale is one of your options, your handbook names companies from our database. Our systems gather public information on estate sale companies across Northern California, and every company is scored on the same criteria: public reviews, Better Business Bureau records, time in business, and whether it’s a legitimate, registered operation. It isn’t opinion. It’s their record. The standard is simple: do right by the family.

Public reviews
Better Business Bureau record
Time in business
Legitimate registered operation
Zero pay-to-play. No company can buy a recommendation.If a company stops meeting that standard, it comes off the list.
Dani Lugone, founder of Heirloomed
About

Meet Dani, Your Estate Advocate

Nothing goes out without my eyes.

0120 years inside the estate sale world

I've been buying at estate sales for two decades, but I've also been studying them. How companies run, how they price, how they treat families, and what people say about them when the sale is over. I started my own company to fix what I saw. Then I realized the better fix was steering families to the companies already doing it right.

02Data is how I make decisions

20 years in sales, business development, and strategic analytics. Most recently analyzing large-scale risk data in fintech. I don't guess which company is right for your family. I track the numbers behind every one of them.

03Why I do this

After 25 years in Sacramento, I know what a good estate sale looks like. I also know what a quiet loss looks like. A family is told their home might bring $5,000 and they're grateful because they never expected that much. What they never find out is what it actually brought or where the rest went. Nobody lied to them. Nobody asked the right questions either. I've stood in sales priced so high that buyers walk out empty-handed, and I've watched things someone kept for 50 years handled like clutter. Those aren't just things, they were someone's. There are companies here that do this work with real integrity, established ones, and newer ones hungry to earn it. I score them on facts, not opinions, and whether you work with my picks or not, you'll leave with the questions to ask before you hand anyone your keys.

Antique silver tea set on a tray
Why this matters to me

The woman who wanted to be found

“I think everything we keep deserves to be treated like Anna’s things.”

I found a silver tea set at an antique dealer’s estate sale. The kettle said Anna. The sugar bowl said 1876. The tray said Dillaye. I bought it, and then I went down the rabbit hole of a woman who clearly wanted to be remembered.

Discover Anna's Story →

Ready when you are

Tell me what you’re facing and I’ll send your handbook within 24 hours.

Get my handbook

THE WALKTHROUGH

THE WALKTHROUGH

Help for the weeks ahead

Help for the weeks ahead

What to keep, what to ask, who to call. A short note from me when you need one, and nothing when you don’t.

What to keep, what to ask, who to call. A short note from me when you need one, and nothing when you don’t.